The Reasons Readers Trash Your Emails

Let’s start off with a heartbreakingly obvious fact: people make snap judgements about whether or not to read your emails based on a quick glance. That’s how everyone reads emails these days. We choose an email message, give it a two-second glance, then decide if it’s...

5 Simple Tips for Mobile Friendly Emails

Smartphone usage has sky-rocketed, and with it, so have the number of people that are reading email on a mobile device. This means that you need to be creating emails that are mobile friendly. A mobile-friendly email is an email that displays optimally between a...

Go Beyond the Inbox

Did you know 56% of small business integrate social media with their email marketing efforts? You’re likely already using a number of other channels to market your small business. Email marketing works best when it’s integrated with these other communication channels....

Engage Your Audience with the Content You Write

Did you know emails with three or fewer images and approximately 20 lines of text result in the highest click-through rates? Once you’ve figured out what your email contacts are looking for in your email marketing, you need to present that content in an engaging way....

Only Send to People You Know

Did you know 91% of U.S. adults like to receive promotional emails from companies they do business with? People open email from people they know, and they delete or mark as spam email from people they don’t recognize. This is why it’s critical that you always ask for...

Never Share Your Email List

Did you know 57% of small businesses are actively trying to grow their email lists? If you’re a business that respects the trust and privacy of your customers, you should never share your email list. Sharing your list could damage your reputation, hurt customer...