If you’re considering running a local deal, that’s great news!
The bottom line is that deals—done right—can help grow your business. Deals are a great way to reconnect with existing or past customers and inspire them to bring their family and friends along for offers on goods they’re already in the market for, or at least interested in trying.
If you’re still unsure about if you should take the plunge, here are
five hands down, rock solid proven reasons why a deal can help your
business.
Deals Reengage Customers
Did you know that more than 70%* of deals are sold to existing customers? Here’s why: customers prefer to buy deals from businesses and brands they know.
Pro – The deal keeps you top of mind and gives customers a bona fide reason to buy
Con – You’re thinking, “why give a discount on something they’d already buy?”
Recommendation: Consider creating deals on new items you want to show customers you offer, or on something that complements your biggest sellers. Do you sell handmade candles? Offer a deal on candleholders or accessories. Or, why not create a deal that demonstrates your in-depth expertise? For example, got a great deal on cookware? Why not throw in a free or discounted cooking class when a friend joins them? This way, you’ll start to be known as the go-to place for all cooking needs.
Deals inspire existing customers to tell their family and friends about your business.
As long as the deal is compelling, it will prompt your customers to want to go in on it with their friends.
Pro – People buy from people they trust—so give your fans a reason
Con – You’re worried they won’t pass to brag about you to their friends.
