•  Wondering if responsive search ads are worth it for small PPC campaigns? Click here to get your answer.
  •  Learn how to work with the latest Google Ads Match type changes; click here.
  • Apart from the Attribution Modeling Tool, Google offers tons of other attribution insights that can
    help you make informed budgeting & creative decisions.
  • Google Ads announces video reach campaigns – a simpler, more efficient way for marketers to achieve their brand awareness goals with YouTube.
  •  Now advertisers can add store visits to smart bidding to drive better omnichannel results.
  •  Want to reach out to more target audience? Microsoft Advertising can take you a step further
    towards reaching the right people in the right way.
  •  Machine learning-driven retargeting can help you reduce CPA.
  •  Publishers complain about Google’s ad targeting research. They don’t find the figures very convincing.
  •  Microsoft Advertising announces the responsive search ads open beta for all global customers.
  •  By applying an image extension to your ad campaign in Microsoft Ads, your ads will automatically
    start showing as Audience Ads.
  • The seasonality adjustments feature announced by Google at Google Marketing Live is now live for
    search and display campaigns.
  •  US advertisers request Google to allow them to exclude sanctioned countries as they have noticed
    clicks from OFAC sanctioned countries like Iran, Cuba, Syria, etc.
  •  Facebook launches automated lead generation, letting businesses qualify leads in Messenger &
    continue the conversation.
  •  Know everything there is to know about Amazon Attribution updates.